A key part of retail is to figure how to fit your retail plan and tactics and strategies seamlessly into your life. The more of course retail happens, the more efficient it is.

And what could be more natural than telling stories. Do not forget adam & eve. . . And that snake? Humans have been telling stories since we firstborn showed up on this planet. The vantages are:

1. Good stories rivet people’s attention.

2. Stories fly below the radar – they aren’t seen as a sales pitch. And that is crucial.

So rather than study your company products or services or features & gains, etc. , study stories. Hear to them. Pinpoint what it is in a story that strikes a chord deep inside you. What moves you? Once in a while, it is just a single word. Opportunities are good, whether or not you may adapt that word or idea to one of your own stories, you may have a alike spellbinding effect on your opportunities.

I love going over the lyrics of standard songs from years gone by. A good song at all times tells a story. I have hundreds of favorities. . . But one of the most proficient song-stories of all-time is the wreck of the edmund fitzgerald, written & sung in the first place by gordon lightfoot. I’ve heard it a hundred times or more, but even now, the words of that song send a chill up my spine. It is a neat model for your retail stories, too.

(whether or not you ever want to find the words of any song, just google search the name – or even just a small amount of words from the song – with the word “lyrics”, and you’ll find it. It’s fun to go through those old songs. . . But do it with a retail and storytelling mindset, and take notes on what it is with regards to those words that genuinely gets below your skin.